Advertising The Commodore Pet And The Apple II Essay

In 1977, the first commercially available personal computers hit the market with a boom. The Commodore PET and the Apple II brought the computer into the average person’s home and marked the transition into the digital age. Six years afterwards, CompuServe launched an advertising campaign for the first commercially available online service. The advertisement depicts a boy using a computer in the foreground with what is presumably his parents in the background and the headline â€Å"Last Night, CompuServe Turned This Computer into A Travel Agent for Jennie, A Stock Analyst for Ralph, And Now, It’s Sending Herbie to Another Galaxy† (Figure 1). The CompuServe campaign uses specific visual elements to along with pathos in order to appeal to a target audience and sell a product during a time where advertisers were trying to change people’s attitude towards technology. The CompuServe advertisement uses the image of a family as its subject and key appeal. The setting and spatiality between the figures in the background cues the viewer into the context of the scene. There is a kitchen and a dining/living area where a man is holding a newspaper and is facing a woman holding a ticket, a hat and a bag. There is breakfast on the table, also clueing the viewer in to the time the scene is taking place. The closeness between the figures combined with the scenery indicates their relationship as husband and wife, homeowners and parents. However, the most prominent figure is the boy at theShow MoreRelatedA Project on Apple Inc.12777 Words   |  52 Pages |4 | | |Introduction |5 | | |Steve Jobs, the CEO of Apple Inc. |6 | | |A Look at the History pages... |8 | | |Product Range Read MoreInnovators Dna84615 Words   |  339 PagesSolution) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline ve discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once youRead MoreToward a General Modular Systems Theory and Its Application to Interfirm Product Modularity14914 Words   |  60 Pagesloosely coupled components that may be mixed and matched, allowing much greater flexibility in end configurations. For instance, personal computers originally were introduced as all-in-one packages (such as Intel s MCS-4, the Kenback-1, the Apple II, or the Commodore PET) but rapidly evolved into modular systems enabling the mixing and matching of components from different vendors. Publishers also have embraced modularity by utilizing recent information technology advances to enable instructors to assembleRead MoreProject Mgmt296381 Words   |  1186 Pagesand decision sciences) Gray’s name appears first on the earlier editions. Includes index. ISBN-13: 978-0-07-340334-2 (alk. paper) ISBN-10: 0-07-340334-2 (alk. paper) 1. Project management. 2. Time management. 3. Risk management. I. Gray, Clifford F. II. Gray, Clifford F. Project management . III. Title. HD69.P75G72 2011 658.4904—dc22 2009054318 www.mhhe.com About the Authors Erik W. Larson ERIK W. LARSON is professor of project management at the College of Business, Oregon State University